SEO Article: Select Keywords

To guide how to do SEO, we cannot neglect selecting keyword tips. In this SEO article, we will guide you how to select keywords effectively.
You know, there are now many tools supporting us to choose target keywords since this task keeps a very important role in our business success. Among the mentioned tools, a SEO should know the Google Keyword Suggestion Tool.

Using the Google Keyword Suggestion Tool

The Google AdWords Keyword Suggestion Tool, located at https://adwords.google.com/select/KeywordToolExternal, is a free tool offered by Google that generates keywords based on a user entering descriptive words or phrases or a web site URL. Because Google provides this tool, it has the unique advantage of being able to display a measure of advertiser competition. Advertiser competition is in reference to the amount of advertisers bidding on each term within the Google AdWords program. This is helpful in finding new keywords for use in your own PPC account, because the search volume appears right next to the advertiser competition. Keywords that have a fairly high search volume with a low competition rating can make perfect additions to your own keyword lists.

The Google Keyword Suggestion Tool also shows seasonal trends in keyword searches. This is useful for planning your SEO campaigns. You should always target keywords with a mix of seasonal and constant search volume. You should also begin your link-building efforts for your targeted seasonal terms at least six months before the period of peak search volume. This ensures that you are ranked as highly as possible for those high volume periods.

Google’s Keyword Suggestion Tool provides you not only with a list of potential keywords to target in your PPC or SEO efforts, but also with a list of potential negative keywords. Negative keywords are essential when putting together a PPC campaign. Your negative keywords are the words that prevent your ad from being triggered for display. The most commonly added negative keyword is “free,” because most advertisers do not want their products shown to someone who is searching for something free. However, there are also other keywords that may prove to be useful as negatives that you may initially overlook. For example, the word “picture” is often associated with popular e-commerce terms. If you have a sporting goods business and bid on keywords such as “football” and “baseball,” you should use “picture” as a negative keyword because there is a low probability that the keywords “picture of football” or “baseball picture” would convert into a sale.