Wednesday, 9 June 2010

Using the Wordtracker Keyword Suggestion Tool

In the last post, you could have know something more about one of the most useful tools for selecting keywords: "Google AdWords Keyword Suggestion Tool". And now I would like to introduce you another effective tool: "Wordtracker Keyword suggestion Tool"

Using the Wordtracker Keyword suggestion Tool


Wordtracker, located at www.wordtracker.com , offers a useful keyword suggestion tool that comes in free or subscription –free versions. Similar in functionality to Keyword Discovery, Wordtracker provides you with a list of related keywords and the estimated search volume for each keyword. Wordtracker collects search volume data from two search engines, dogpile.com and metacrawler.com. Together, these engines account for roughly 3.5 million searches per day. Given the large size of the Wordtracker database, search volume estimates have proven to be fairly reliable and should provide you with a good idea of the kind of volume a given keyword generates across various search engines.

Wordtracker breaks search volume estimates down into daily figures, as opposed to the monthly numbers the Keyword Discovery Global Premium Database provides. Having quick access to the daily number of searches for your potential keywords can prove critical when deciding what keywords to target in your SEO efforts. You can rank in the number-one position for a keyword, but if no one is searching for that keyword, you will not receive any traffic from that top ranking before you begin building your site, you should always do extensive keyword research to ensure you are targeting realistic rankings that bring you valuable traffic.

Doing extensive keyword research also provides valuable insight into the online behavior of your potential customers. The keywords with high search volume are the most common ways your audience is currently talking about your product or service. Listen to them and build your site around the terms they already use. Taking this reverse engineering approach to building content ensures that you can successfully reach your target audience in the most efficient way possible.

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